This entry level course offers students an overview of the components of American mass media. The topics discussed in this course include media's history, structure, economics, regulations and dynamics, as well as the use of verbal and visual imagery. Radio, television, newspapers, magazines, film, and the closely related advertising and public relations field are surveyed.

Credits: 3
Hours: 3

Course Profile
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:

1. Understand the theory behind communication and the differences between intrapersonal, interpersonal, group, and mass communication theories.
2. Relate the theory and history of mass media to its continually changing role in global society.
3. Understand the differences between various methods of mass communication and how the role of technology has impacted those methods.
4. Explain the difference between various theories of mass communication and be able to explain how they inter-relate.
5. Possess the ability to produce a class project specifically highlighting one or more of the mass media methods covered in class.