Campus
Mohawk Valley
1101 Sherman Dr Utica, NY 13501-5394
Record Status
Active
SUNY Transfer Paths
Mohawk Valley has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
MD 151
Fundamentals of Media
This course covers the theory, role, scope, and practice of modern advertising and introduces the types and characteristics of vehicles that carry advertisements. Topics include advertising media, such as newspaper, magazines, television, radio, and their advantages and limitations.