Campus
Mohawk Valley
1101 Sherman Dr Utica, NY 13501-5394
Website
SUNY Transfer Paths
Mohawk Valley has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 104207 |
| Full Title: | Fundamentals of Media |
| Level: | Lower Division (UG) |
| CIP: | 0901 Communication and Media Studies |
MD 151
Fundamentals of Media
3 credits
This course covers the theory, role, scope, and practice of modern advertising and introduces the types and characteristics of vehicles that carry advertisements. Topics include advertising media, such as newspaper, magazines, television, radio, and their advantages and limitations.