Campus
Old Westbury
223 Store Hill Rd Old Westbury, NY 11568-0210
Record Status
Active
SUNY Transfer Paths
Old Westbury has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
BU 3800
Marketing: Principles&Concepts
A comprehensive introduction to marketing principles with emphasis on the marketing concept as means of distributing goods and services in a competitive economy. Examines market determination and population segmentation for product planning, product distribution systems, pricing policies and practices, and promotion strategies. Offered every semester.