Campus
Old Westbury
223 Store Hill Rd Old Westbury, NY 11568-0210
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SUNY Transfer Paths
Old Westbury has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 104836 |
| Full Title: | Marketing: Principles&Concepts |
| Level: | Upper Division (UG) |
| CIP: | 5218 General Sales, Merchandising and Related Marketing Operations |
BU 3800
Marketing: Principles&Concepts
4 credits
A comprehensive introduction to marketing principles with emphasis on the marketing concept as means of distributing goods and services in a competitive economy. Examines market determination and population segmentation for product planning, product distribution systems, pricing policies and practices, and promotion strategies. Offered every semester.