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Herkimer
100 Reservoir Rd Herkimer, NY 13350-1598
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Herkimer has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 106154 |
| Full Title: | Intro Marketing |
| Level: | Lower Division (UG) |
| CIP: | 5202 Business Administration, Management and Operations |
BU 141
Intro Marketing
3 credits
Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.