Campus
Herkimer County
100 Reservoir Rd Herkimer, NY 13350-1598
Record Status
Active
SUNY Transfer Paths
Herkimer County has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
BU 141
Intro Marketing
Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.