Campus
Dutchess
53 Pendell Rd Poughkeepsie, NY 12601-1595
Record Status
Active
SUNY Transfer Paths
Dutchess has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
BUS 107
PRINCIPLES OF MARKETING
A study of principles underlying the development and distribution of goods and services for organizational and consumer needs. Topics include: development of the marketing concept, legal and cultural environment, marketing research, segmentation, buyer behavior, product development, pricing, wholesaling, retailing, advertising, selling and Internet applications.