Campus
Adirondack
640 Bay Rd Queensbury, NY 12804
Website
SUNY Transfer Paths
Adirondack has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 129256 |
| Full Title: | Principles of Marketing |
| Level: | Lower Division (UG) |
| CIP: | 5214 Marketing |
BUS 103 | Principles of Marketing
3 credits
This course covers the history of marketing and development of current marketing practices. Emphasis is on the marketing concept and the decision-making process. Includes practical applications designed to develop student interest in the field of marketing.