Please Rotate Your Device

For best viewing on a small screen, rotate your device to landscape mode.
Image showing a device being rotated to landscape mode.

SUNY-Wide Course Catalog

Campus
Niagara  Logo

Niagara
3111 Saunders Settlement Rd Sanborn, NY 14132
Website

SUNY Transfer Paths

Niagara has listed this a core course in the following categories:

The core course can be applied to following SUNY Transfer Paths:

Additional Information
Status: Active
SUNY ID: 137351
Full Title: Fundamentals Of Mktg
Level: Lower Division (UG)
CIP: 5202 Business Administration, Management and Operations

BUS 113 | Fundamentals Of Mktg

3 credits

Marketing deals with the movement of goods and services from the provider to the consumer. This course provides an introduction to the concept of marketing as a system of interrelated, interdependent activities emphasizing the practical procedures involved in marketing management.