Campus
Plattsburgh
101 Broad Street Plattsburgh, NY 12901-2681
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SUNY Transfer Paths
Plattsburgh has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 15265 |
| Full Title: | Principles of Marketing |
| Level: | Lower Division (UG) |
| CIP: | 5202 Business Administration, Management and Operations |
MKE 290
Principles of Marketing
3 credits
Basic problems in marketing management and the marketing mix elements of product, price and promotion and distribution are presented in the context of a dynamic global environment. The impact of the legal, political, social, ethical, technological, economic, and competitive factors upon marketing activities are discussed. Includes Marketing Plan project.Prerequisite(s): ECO101 or ECO110 or ECO111.Semester(s) Offered: Fall, Spring.