Campus
Buffalo State
1300 Elmwood Ave Buffalo, NY 14222
Website
SUNY Transfer Paths
Buffalo State has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 171632 |
| Full Title: | STRATEGIC MARKETING IN HOSPITALITY |
| Level: | Upper Division (UG) |
| CIP: | 5209 Hospitality Administration/Management |
HTR 390 | STRAT MKTG HOSP
3 credits
Prerequisite: HTR 110. Relevant principles and concepts of marketing; theories of market segmentation and positions; various theories will be discussed using the analysis approach. Students will be required to develop a marketing plan and analyze hospitality case studies. Price, promotion, and consumer behavior are discussed in detail. Offered fall, spring and summer only.