Exposes students to the sports industry as it focuses on the marketing of sports in the professional leagues, teams and events, amateur sports, sporting goods, sports media and the promotion of college sports. It also looks at marketing of non-sports products through sports with an introduction to sponsorship, licensing, branding and athlete endorsement. Students will apply marketing concepts and strategies to the sports industry through the development of sports marketing and promotion strategies and plans. Prerequisite: MKT101 or SPM101. Offered on: A-G / 3 cr. hrs.