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SUNY-Wide Course Catalog

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Albany
1400 Washington Avenue Albany, NY 12222
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SUNY Transfer Paths

Albany has listed this a core course in the following categories:

The core course can be applied to following SUNY Transfer Paths:

Additional Information
Status: Active
SUNY ID: 216434
Full Title: Introduction to Mass Communication
Level: Lower Division (UG)
CIP: 0901 Communication and Media Studies

ACOM 238
Intro to Mass Communication

3 credits

This course provides an overview of the types and functions of various mass communication tools -- from traditional media such as newspapers, magazines, radio, film, and television to new media such as the Internet, mobile media, and social media. Since mass communication technologies relate to and influence each other, this course examines the dynamic relationship between traditional and new media formats.To deepen students ' understanding of mass media ' s roles, this course also emphasizes the impact of mass communication on society and individuals. Through this course, students will develop their media literacy skills to be an educated media consumer and producer.