GBMG 345 Fundamentals of Marketing3 class hours 3 credits.This course considers the functions performed by marketing intermediaries and the distribution of goods and services from producers to customers.. Topics include the nature and scope of marketing problems, the behavior of consumers and industrial buyers, product design and development, channels of distribution, promotional and pricing strategies, social responsibility and ethics, governmental regulation and international dimensions of marketing.Prerequisite: GBUS 100.[Fall and Spring]