Morrisville
80 Eaton Street Morrisville, NY 13408
Active
Morrisville has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
BSAD 353
Sport Marketing - Strategic Ap
This course will provide an intensive evaluation of marketing techniques and promotional strategy. In addition, the topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing and value-added marketing. The student of sport marketing will acquire extensive understanding as to consumers as spectators and participants. In addition to planning the sports marketing mix (product, price, pro-motion and place), the student will examine the execution and evaluation of the planning process, as part of an integrated marketing strategy. This course is designed primarily for student in the B. Tech Technology Management program, with the Sports Management Option.Prerequisites: Co-requisites: BSAD 325, BSAD 343 or permission of instructor ? may also be taken concurrent with BSAD 418. This course is also a Prerequisite of BSAD 443 ? Sport Management of Sport Business.3 credits (3 lecture hours)