Examine the strategies and tactics used in sport marketing to drive brand awareness and fan engagement. This course will provide an intensive evaluation of marketing techniques and promotional strategy. The topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing and value-added marketing. The student of sport marketing will acquire extensive understanding as to consumers as spectators and participants. In addition to planning the sports marketing mix (product, price, pro-motion and place), the student will examine the execution and evaluation of the planning process, as part of an integrated marketing strategy.Pre or Corequisites: BSAD 325, BSAD 343 or permission of instructor.3 credits (3 lecture hours), fall or spring semester.