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Campus
Corning
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Additional Information
| Status: | Active |
| SUNY ID: | 31451 |
| Full Title: | Principles of Marketing |
| Level: | Lower Division (UG) |
| CIP: | 5218 General Sales, Merchandising and Related Marketing Operations |
MKTG 2050
Principles of Marketing
3 credits
Interrelationship of marketing to the other business functions. Problems concerning product, planning, pricing, promoting, and distributing goods and services to markets. Role of the consumer from the viewpoint of the marketing manager. (ASN)