Rockland
145 College Rd Suffern, NY 10901-3699
Active
The following is fulfilled by this course:
- Information Literacy Competency
Rockland has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
MKT 20100
Principles of Marketing
This course introduces the role and scope of marketing in both business and nonprofit sectors of our society. Concepts, strategies and institutions involved in the determination of consumer demand and potential of markets, marketing mix, product line and brand management; organization and implementation of distribution strategies and trade channel structure; pricing policies, programs and their implementation; promotional programs and techniques relevant to demand creation are explored.