Campus
Potsdam
44 Pierrepont Ave Potsdam, NY 13676-2294
Record Status
Active
SUNY Transfer Paths
Potsdam has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
MKTG 301
PRINCIPLES OF MARKETING
MKTG 301 -- Principles of Marketing (3) This course focuses on theories and strategies that marketing managers use to create competitive advantage for the organization. The marketing process of planning and implementing the conception, pricing, promotion, and distribution of ideas, goods and services will be emphasized. The course includes the creation of a group-oriented marketing plan term project.