Campus
Genesee
One College Rd Batavia, NY 14020-9704
Record Status
Active
SUNY Transfer Paths
Genesee has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
BUS 213
Principles of Marketing
Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Addresses website and social media perspectives. Case studies and team projects enhance course concepts.