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| Status: | Active |
| SUNY ID: | 55186 |
| Full Title: | Principles of Event Management |
| Level: | Lower Division (UG) |
| CIP: | 4999 Transportation and Materials Moving, Other |
THM 118
Principles of Event Management
3 credits
Examines all aspects of event management, ranging from feasibility studies and operational planning to the importance of customer service. Evaluates marketing strategies that minimize risks and maximize audience satisfaction. The semester project entails producing an event. Spring only.