Campus
Columbia-Greene
4400 Route 23 Hudson, NY 12534
Record Status
Active
SUNY Transfer Paths
Columbia-Greene has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
MK 101
Principles of Marketing
A survey of marketing theory and practice. Covers marketing planning and management, marketing strategy, sales forecasting, consumer buying behavior, product development, pricing, placement, and promotion methods. (3 semester hours) Fall/Spring