Campus
Columbia-Greene
4400 Route 23 Hudson, NY 12534
Website
SUNY Transfer Paths
Columbia-Greene has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 56773 |
| Full Title: | Principles of Marketing |
| Level: | Lower Division (UG) |
| CIP: | 5218 General Sales, Merchandising and Related Marketing Operations |
MK 101
Principles of Marketing
3 credits
A survey of marketing theory and practice. Covers marketing planning and management, marketing strategy, sales forecasting, consumer buying behavior, product development, pricing, placement, and promotion methods. (3 semester hours) Fall/Spring