SUNY-Wide Course Catalog
Campus
Mohawk Valley
1101 Sherman Dr Utica, NY 13501-5394
Website
SUNY Transfer Paths
Mohawk Valley has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 89961 |
| Full Title: | Principles of Marketing |
| Level: | Lower Division (UG) |
| CIP: | 5214 Marketing |
BM 120
Prin of Marketing
3 credits
This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.