Campus
Jefferson
1220 Coffeen St Watertown, NY 13601-1897
Record Status
Active
SUNY Transfer Paths
Jefferson has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
BUS 124
Marketing
This course is an introduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place, and promotion. The course is taught from an integrated marketing communications point of view with emphasis on the formulation of competitive strategies, market analysis, marketing information, and sales forecasting. 3 cr. 3 Lec. (Per Departmental Standards Version of BUS 124, approved by Academic Affairs on 10/20/05)