Campus
Cayuga County
197 Franklin Street Auburn, NY 13021-3099
Record Status
Active
SUNY Transfer Paths
Cayuga County has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
BUS 204
Marketing
Recommended background: BUS 103. Concept ofmarket strategy planning includes segmentationand forecasting of consumer and organizationalmarkets. Marketing mix variables include product lifecycles, packaging, branding, pricing objectives andstrategies, physical distribution, retailing, wholesaling,advertising, public relations, sales promotion, personalselling; marketing environment, marketing research,management processes.