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SUNY-Wide Course Catalog

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Nassau
One Education Dr Garden City, NY 11530-6793
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SUNY Transfer Paths

Nassau has listed this a core course in the following categories:

The core course can be applied to following SUNY Transfer Paths:

Additional Information
Status: Active
SUNY ID: 121296
Full Title: Introduction to Marketing
Level: Lower Division (UG)
CIP: 5214 Marketing

MKT 100
Introduction to Marketing

3 credits

Principles and methods employed in all phases of the distribution of goods and services from the producer to consumer. Emphasis on marketing activities includes product planning, consumer behavior, advertising, and marketing research. An overview of the dynamics of marketing which acquaints the student with the general philosophies of the business world.
SUNY GEN ED-n/a; NCC GEN ED-n/a
Offered: Fall, Winter, Spring, Summer