Campus
Nassau
One Education Dr Garden City, NY 11530-6793
Website
SUNY Transfer Paths
Nassau has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 121305 |
| Full Title: | Marketing Management |
| Level: | Lower Division (UG) |
| CIP: | 5214 Marketing |
MKT 136
Marketing Management
3 credits
Prerequisites: MKT 100.
Management and coordination of marketing functions, with special attention to product planning and development, pricing, communications, physical distribution, and channels of distribution. Students participate in a computerized competitive marketing strategy simulation and/or analyze case studies.
SUNY GEN ED-n/a; NCC GEN ED-n/a
Offered: Fall, Spring