Campus
Suffolk County
533 College Rd Selden, NY 11784-2899
Record Status
Active
SUNY Transfer Paths
Suffolk County has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
CUL 120
Hospitality Marketing
The hotel/restaurant/tourism business is marketing. It is essential to determine what customers want and provide it to them when they want it. Furthermore, it must be all wrapped up in a beautiful package at a reasonable price. Students will learn the intangible nature of hospitality products and the importance of positioning, targeting, and image development. Prerequisite RDG098. Offered on: E / 3 cr. hrs.