Campus
Fashion Institute
227 W 27th St New York, NY 10001-5992
Website
SUNY Transfer Paths
Fashion Institute has listed this a core course in the following categories:
The core course can be applied to following SUNY Transfer Paths:
Additional Information
| Status: | Active |
| SUNY ID: | 50125 |
| Full Title: | Brand Management |
| Level: | Upper Division (UG) |
| CIP: | 0909 Public Relations, Advertising, and Applied Communication |
AC 411
BRAND MANAGEMENT
3 credits
Students study the critical elements of brand management--the role of brands and the concept of brand equity--using integrated marketing communications strategies and tactics to build brands. They learn to build brand equity by employing brand elements and leveraging secondary associations through brand extensions, co-branding, and forming strategic alliances with third parties. Prerequisite(s): AC 321 and AC 362